About Us

Elementiad, Inc.

Elementiad, Inc. is a privately held company based in New Hampshire and New York, USA. Our philosophy is that games and stories can be fun even when grounded in math, science, technology, and engineering. We create educational entertainment for diverse audiences across a broad age group. Our beautifully illustrated stories and games are crafted with a strong sense of humor. Our products emphasize building teams to make cool things and have fun.

Our Team

Founded in 2019 by a small group of technologists, writers, and artists, Elementiad, Inc. is majority-owned and run by women and primary care-givers of school-age children. Our work styles fit into the real life circumstances of contributors who have to make family their first priority.

Dana Dash CXO

Jo Hastings

was once a managing director at Marvel Comics. She lives in Queens, NYC, USA with her tattooed Irish architect husband and an artistic pre-teen daughter. Her sequential storytelling background began with zines and underground comix and led to illustrating newspaper comic strips, paperback books and animation.
has been co-founding and operating technology startups since 1999. Kohtz planned and managed cyber security projects funded through DARPA's Cyber Fast Track program. At White Ops, Kohtz led the writing and production of the 2014 and 2015 Bot Baseline reports. Kohtz created Peach Mountain Friends with Pat Redding Scanlon.
is a member of the Elementiad board of directors, Jo Hastings is the Dana Dash Brand Experience Officer. Hastings is a commercial real estate finance professional, Series 79 and 63 licensed. Hastings has a unique blend of commercial real estate and technology skills.

The Dana Dash Content Creators

Author: S.S. Hudson (not pictured) is a pseudonym for person or persons (they/them/their) masking ethnicity, politics, race, religion, sex, species, and anything else interesting, so as not to distract from simple good intentions of making science, technology, engineering, and mathematics (STEM) fun and magical for girls and boys and small furry creatures from Alpha Centauri.
Illustrator: Kathleen Wallace (not pictured) describes herself as "just a simple person with a pencil and a heart." Her drawings help bring the world of Dana Dash to life.
Editor: Erin C. Tolman (not pictured) has gone above and beyond the call of simply editing Dana Dash. She made the first book better in far too many ways to count and continues to contribute to marketing efforts and the planning for future books in the series.